Hi there...
I’m Anabela, a storyteller, communication specialist and events director with a background that spans journalism, interior design, film and television, publicity, events, marketing, and of course, all things Web3.
No matter the medium, my work has always been about creating stories and experiences that people remember.
First, as a designer and art director, I honed my eye for detail, aesthetics and how people experience space.
Next, as a journalist and editor, I then learned how to cut through the noise and shape stories that connect with audiences.
When I stepped into crypto in 2018, my worlds of creativity and media converged with my concern for public good. Storytelling and design met community, culture and emerging technology.
Today, I craft global PR, communications and marketing strategies for Web3 projects, lead events where ecosystems grow, and host conversations that connect founders, KOLs, and investors. My work ranges from successful NFT collections and DeFi platforms, to origin lore for metaverse worlds, and IRL activations at some of the biggest international events under the sun.
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What drives me is my belief in the future of decentralisation and its power to change our world.
I believe Web3 is more than markets. It's about culture, connection and freedom.
Privacy and decentralised tech matter deeply to me, but so do memes, lore, and the playful side of this space. That’s where communities come alive, and I love create the right environments for this kind of magic to happen.
If you’re building something and want to make sure it’s remembered, let’s talk. I’d love to help bring your next big idea to life.